I’m excited to be speaking at the Internet Marketing Conference this Wednesday in NYC. This year’s theme is “Mobile Marketing — The Next Evolution”. Socialight is looking at several models for paying the bills, including marketing.

To some, mobile marketing is a touchy subject. It is to me, and it becomes especially touchy with “location-based services” (LBS) like Socialight.

Some companies do it pretty well, some do it terribly. When done right, marketing content on your cellphone can actually be content that not only pays for the free and cheap services you use, but could also provide useful and enjoyable, targeted content. When done wrong, it can be so annoying you want to flush your phone down the toilet.

I’ll be joining a roundtable with Peter Olfe, founder of Yojo Mobile (markers of MizPee!), Bob Page, Senior Director of Strategic Data Solutions at Yahoo!, and Lennart Svanberg, Producer of IMC. I’d like to cover marketing opportunities, data collection and privacy policies, and integration of marketing into services. If you’ll be there, stop by and say “hi”.

IMC New York 2008
Wednesday, June 04, 2008, 8:30 am - 5:00 pm

New York’s Hotel Pennsylvania
401 Seventh Avenue (at 33rd St.)
New York, New York, USA